CD sales continue to increase as a percentage of total sales, and now represent 45% of Magnatune's total consumer sales. CDs are set to overtake downloads in the coming weeks. This is good, as it indicates that our customers prefer CDs, so they should be happier customers now that we offer them physical CDs to purchase.
However, the increase in CD sales comes at the expense of downloads,
and so overall consumer sales (cd+downloads) has not grown, as you can
The good news is that licensing has more than doubled recently, as you
can see here:
We're doing a large number of music licenses to indie films (10 to 20 films per month), at the bargain rate of $44 for a festival license. The upside is if any of these films showing at film festivals get "picked up" for worldwide distribution, additional license revenue comes in, and with the number of films we're licensing to, odds are good this will start kicking in over the next 2 years. And obviously, films with our music exposes the music to ever larger audiences.