A new idea this week, that I'd like feedback on.
I want to write a book titled "How to Overthrow the Music Industry"
It would be given away for free, and would explain a) why the present system is evil b) what you personally can do to replace the current system with a better alternative.
Tips would include telling local bands about alternatives they have to bad record deals, mentioning the bad stuff the industry does and the positive alternatives on web forums and discussion lists, volunteering to sell band's own CDs, etc.
It would not be magnatune-only focussed, but rather generally give people the tools to help the industry transformation.
I've talked to Steve of WeedShare about participating in the book (some pro-weedshare tips: put your favorite weedified artists music on your own web site, blog or podcast, spread weedified files via ethical p2p networks) and Derek from CDBABY also would like to participate (once he finishes the CDBABY site rewrite in a few months).
Our goal would be to get people involved in helping companies like Magnatune succeed. Would make a great handout at conferences like CMJ.
Another possibility is having the book available for purchase at Amazon, and/or print-on-demand at lulu.com.