This is the first video blog I know of to use Magnatune's music:
Last week, I joined the podcaster's yahoo discussion group in response to questions about the Magnatune podcasters-can-use-Magnatune-music-free license. Two things emerged from a flurry of email discussions that week.
Firstly, there were a few modifications to the Magnatune license to allow videobloggers to use our music (specifically, to define an alternate form of crediting the music, which works just for video, ie the "roll the credits" at the end). The fruit of that is the first video blog I've seen using our music, and the author was kind enough to email me about it.
Video blogs are like normal blogs, documenting a person's life and thoughts, but communicated via video rather than text. Seems perfectly reasonable.
Jan says we're only a few years away from the fully-documented-life, where people video tape every moment of the life, and your life will have one long Magnatune background track (insert maniacal laugh here). Which does remind me of a great movie called "The Final Cut" which was barely distributed in the USA, but well worth seeing, about a future where your entire life is documented and turned into a video epitaph.
The second outcome of the podcaster's list discussion was the addition of a "commercial podcaster but poor" provision, which says:
- Commercial-but-poor: if your podcast is commercial (as defined above) you can still use our music on your podcast for free, as long as 1) your annual "gross profit" (gross sales minus gross expenses before salaries) is less than $50,000 per year, 2) you give attribution on the podcast to the Magnatune songs as defined below, and 3) a short audio advertisement for Magnatune in your own voice shows up in the podcast, saying something similar to "Some of the songs on this program were provided by Magnatune.com, Magnatune is a really interesting music web site that lets you listen for free, name the price you want to pay, and half their revenue goes directly to the artist. Check out www.magnatune.com"
Response to this was *extremely* positive among the podcasters on the list, and I heard from a few commercial-but-poor podcasts who started using our music.
I've had a few friendly talks with the Director of Music at NPR, who surprised me in telling me that their podcast was limited to using 60 second chunks of songs, as that's all they could get a legal license for. He was very excited to hear that he could use Magnatune music legally in the NPR podcast. Hopefully that'll happen, as they attract an audience of millions...