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February 04, 2006

Comments

Jeff Yankauer

For the 1 album download in option A, it says "our choice". Typo?

JY

John Buckman

"For the 1 album download in option A, it says "our choice". Typo?"

Not a typo - $10 a month gets you no commercials and Magnatune chooses one album free a month. At the $20 a month level, you get to choose your own albums.

Nathan Jones

I was wondering why there was a press release about the fill-your-iPod plan, but no such offer on the website. That didn't look good, but while I noticed that blogs were picking up the news, no one seemed to be complaining that it was an unfulfilled promise.

John Buckman

I was wondering why there was a press release about the fill-your-iPod plan, but no such offer on the website. That didn't look good, but while I noticed that blogs were picking up the news, no one seemed to be complaining that it was an unfulfilled promise.

It's still planned, just not yet available. The press release was announcing the intention, not the availability. Feedback we got on the plan was that we needed a way for people to keep up to date with the new releases, which led to the subscription plan idea, so now it's a bigger project.

Kirk McElhearn

While the subscription service doesn't interest me, I think the fill your iPod idea is pretty great. It seems awfully cheap, though - can you really do this and make money? Or is the idea more to get press and get new users to come to your site?

I'll commit to the classical stuff, if you so decide. However, when you say MP3 VBR, what bit rate?

John Buckman

While the subscription service doesn't interest me, I think the fill your iPod idea is pretty great. It seems awfully cheap, though - can you really do this and make money? Or is the idea more to get press and get new users to come to your site?

While the per-album rate is certainly very cheap, that's a huge incentive for people to spend a lot of money with us. Since the average Magnatune buyer purchases 2.5 albums per year with us, for about $20/year, getting $150 up front is really attractive for us.

So, with "$150 for everything" we get a much larger amount of money from a customer than we would otherwise, and the customer buys way more music than they normally would, because the per-album price is so low. I think both Magnatune and the customer win in this scenario.

I'll commit to the classical stuff, if you so decide. However, when you say MP3 VBR, what bit rate?

Same as all our other VBRs, it's created with -V 0 --vbr-new - this is the highest quality VBR possible (except for the "insane" option) with lame, as described here:
http://www.hydrogenaudio.org/forums/index.php?showtopic=28124

the target rate appears to be 245 kbit/s

gurdonark

Dear John:

I think this different way of pricing and delivery is a good alternative. I can easily imagine buying a month of downloads in a given year. I could then download in a fairly leisurely way a few things of interest to me, perhaps realizing a slight economy for me, with some accompanying benefits to magnatune.

I am sure each person has a different story, but for me, a "subscription" would be a less likely result than to buy a day, week or month in a one-shot package.

I'm pleased you're inclined to offer this option.

Best,

Robert Nunnally
gurdonark


John Buckman

I think this different way of pricing and delivery is a good alternative. I can easily imagine buying a month of downloads in a given year. I could then download in a fairly leisurely way a few things of interest to me, perhaps realizing a slight economy for me, with some accompanying benefits to magnatune.
I am sure each person has a different story, but for me, a "subscription" would be a less likely result than to buy a day, week or month in a one-shot package.

I'm not sure I understand. Are you proposing another form of buying -- where you buy 10 albums ahead of time, or are you saying that how you view the "subscription" concept is really as a set number of albums you get to download each month.

Probably, subscription is the wrong word, "membership" or "club" might be better...

Ryan Sawhill

This is VERY attractive for me too John... but I'm curious to see how artists would feel about it. I don't see how this could be helpful to them.

Ryan Sawhill

To clarify, I was specifically speaking about the $150 one-time download everything option.

gurdonark

John, was not clear before, partly through not reading carefully enough the first time.

Let me try again. I think that I could see two
ways in which this would be attractive for me.

If one could buy x downloads, useful over y extended time period, for a cost of z, in which
the price per download was less than the Magnatune minimum of 5 (let's imagine it might be 4 instead, or 12/48 dollars), then the volume discount might be win/win for everyone.

What I had in mind when I originally posted was a "download what you wish in the next month for aa dollars", which would be a very attractive thing for me as a consumer, if it could also work for magnatune.

Best, Bob

Charlie

While I applaud the desire to implement concepts of creative packaging I hope folks can remember that the artists on this label are REAL PEOPLE, and though you may personally be interested in getting a "better deal" most of the artists on this site really do appreciate your PATRONAGE. So please keep that in mind while you debate the merits of paying $5 versus $6 per CD.

gurdonark

That's a good point, Charlie. When I buy from Magnatune now, I price point above the median.

I think of the pieces,though, that I might not buy at a 12 or 14 dollar price point, but might add to my collection if the price point were lower. Then I might buy the ones I normally buy individually, plus additonal ones I might not have otherwise bought.

But I don't want to take away from your point--although the people who make every thing I buy are real people, too.

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