I'm pleased that the article also mentions the licensing option, though it's funny that to many people, "music licensing" means "music you hear in an elevator" rather than films, television, and advertising.
We've been working really closely with Rob Birman, the executive director of PBO, as PBO is really keen to establish a worldwide reputation for themselves. A big part of that strategy is through unusual repertoire released on the Internet exclusively through Magnatune.
They've also done a gorgeous job with artwork, with a very striking design, and given us native PDFs so that print quality looks great for purchasers. They're not just slopping together stuff for the Internet, but taking it as their primary platform for establishing themselves.
Recording engineer David Bowles, who we've worked with a great deal on several projects (with the David Bowles Signature Series), has been mastering digital recordings the orchestra has done (they make two recordings of each programme, over two nights, in the same hall), removing any coughs and accidental street noises, so that the releases are perfect quality.