Magnatune is now offering a "free song of the day." This is a no-cost single 128k mp3, without any talking on the end, that you can download for free. The idea is to promote a new song every day, and have people come regularly to the site to get the free song.
The new feature is promoted on the home page, and there's a dedicated "free song of the day" page at http://magnatune.com/today/ The picture on the right shows what this page looks like.
There's a form to fill out to get your download, to try to motivate people to subscribe to our once-a-month music news email, or the daily free-song-of-the-day email.
You don't have to provide your email address, you can simply click the "download free song" button and a zip file of the mp3 will be given to you, but the nudge is there to encourage people to sign up. The download is a zip file, so that the free song downloads well w/o having to hit "save as" in your web browser, which you usually need to do with mp3s.
The goals behind this new feature are to get more signups for our announcement list (since our announcement list size directly leads to sales), as well to get people to come to the magnatune web site more often.
This fact makes me believe that people are interested in buying from Magnatune, but they simply don't think about going to the site regularly.
Hence, the idea behind a song of the day announcement email, which is a daily email letting you listen to the song in your email client, and download it with a single click (no form to fill out) once you're on the daily announcement list.
The email announcement for the "song of the day" is formatted a bit differently (see picture at left). Among other changes, it includes an artist photograph. There's also a failsafe, super-easy unsubscribe email address at the bottom of every message.
If you read the email the day after the song-of-the-day was sent, you can still listen to the song in the email, but the "download free song" button will take you today's free song, not the previous one. That might be a bit confusing, which is why there's a "only available today, sunday" message below the download button.