Below is a chart of the number of music licenses Magnatune sells each month.
You can see that for the first 3 years of Magnatune, we sold about 10 to 20 licenses per month. In 2006, our licensing business started to really take off, and we're seeing about 60 licenses per month (an average of 3 licenses every business day) and the numbers keep climbing.
Most recently, we've started getting price quote requests from Hollywood, which is interesting because we tried to crack into that business for two years in 2004-2005, by paying for a lead service, sending out CDs in responses to requests for music and following up, and never got even a call back. Now, they're faxing us, asking for a price quote for a song they've already picked for their scene, and for pre-approval for use of that song, signed on the fax. This, apparently, is how Hollywood works: they call you when they're interested in your song, and you say "it's ok" and at what price, so they can then decide whether to go with you or someone else. I'm quite pleased that we're starting to break into that market, it shows that it's not impenetrable and Internet music licensing may have a future in traditional media.