This week Creative Commons has announced the launch of the CC+ program which will give users an easy way to sell commercial licensing rights to those who want to use the work for profit. Magnatune was an early adopter of the CC+ architecture and has been considered a model for how to move between a sharing economy and commercial business.
CC+ represents a major step for the Creative Commons organization, which recently celebrated its 5th birthday. The new protocol provides an infrastructure to leverage commercial value out of otherwise free content. The CC licenses already offer a variety of noncommercial rights, but with CC+, the license can also provide a link to secure commercial rights.
Since its inception, Magnatune has used Creative Commons licensing to help promote its artists and create a fan base by offering easy access for non-commercial podcasting, non-profits, schools, YouTube and remixers, by working with sites like CCMixter.
To read more about CC+ visit the Creative Commons website blog at http://creativecommons.org/weblog/entry/7920
To find out more about Magnatune and how Open Music works: http://www.magntaune.com/info/openmusic
Guest Blogger: Teresa Malango, Magnatune