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October 21, 2011

Comments

sergio miller

John
Trade shows are a bear but as an artist and art director I see that your booth failed to translate the message you are trying to convey. There are a bunch of other things you or the company you hired to do the graphics could have done to make your message loud and clear. Please don't take it personally, the album cover is almost as important as the music in marketing, don't you agree?
Anyway I'm a subscriber and love your service.
All the best for you and your business.
Sergio

John Metzger

A great initiative. Yes, the music in many fine restaurants surprises, and largely disappoints. And in some cases, hearing the same thing every time you go to your favourite restaurant, must also irritates the staff. A great business initiative... wishing you plenty of success!

Cheers,
John

John Buckman

There are a bunch of other things you or the company you hired to do the graphics could have done to make your message loud and clear.

Ok, I'll bite -- what should we have done with the graphics to make the message loud & clear?

-john

Adina

Dear John

Music market (and not only music) is moving to two extremes: low end and high end. No place for mid-end products. Mood mix is in mid-end and will have a hard time to have success. Maybe you should rethink the strategy. With magnatune you point at a high end elite segment of people fascinated by the non–main stream music and this is good. Maybe you should change the message also in moodmix to something else.

And maybe develop also the business in licensing in movie industry and distributing to audiophiles segment. There is a lot of demand there and few suppliers.

Adi

anon

"Ok, I'll bite -- what should we have done with the graphics to make the message loud & clear?

-john"

Suggestion #1 - Use a much bigger font for "half the price", and change the color to Shocking Pink!!

db

Hello John,

"what should we have done with the graphics to make the message loud & clear?"

My first thoughts about the graphics were:

"Half the price..." -> What's this? Cheap background music?
"No fees..." -> Well this music must be really cheap.
"Diverse Music..." -> various artists... sounds boring...
"Guaranteed..." -> No thanks!

The music at Magnatune isn't cheap. In my opinion Magnatune offers rare music jewels. In fact it offers some of the best music I've ever heard.

Maybe the first message should have to do something with music. I hope you had the possibility to play some of Magnatunes great music to get people in contact with the goods you offer. Had you mentioned to the people that over 3000 restaurants, shops and hotels play Magnatunes music because it is exellent? And of course the price is exellent too!

I hope you know what I mean.

Greetings from Germany, db

UglyDuck

It does look a bit sad.

I've been to a few trade shows at Earl's Court and demoed at one. One thing that works wonders is getting them to download an app so they can see how it works first. It's super resourceful and you get this instantaneous connection to the service which they take with them. It's better than a business card. I can imagine that if I were to start up a business, I would come to Magnatune for music, but that's because I know Magnatune is awesome. People going by don't know that though.

Graphics-wise, I would have gone with an image of a lobby pianist in black and white. Strong image of music in a public place, very classy. And "We Are Not Evil" is just such a kicker of a phrase, and there's nothing that hits quite as well with Mood Mixes.

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