The blue imp character on the home page seems be a magnet for strong opinions, which range from "I hate it" and "At first I hated it, but now I've grown to like it", "I don't mind him" to "He's cute"
In this blog posting, I'll explain a bit of history and thinking behind the blue imp.
I've also written a blog posting about how to remove the blue imp from your Magnatune experience, if you just don't like him.
HISTORY: back in 2006 I launched BookMooch and hired cartoonist Andrice Arp to design the characters. I wanted something with some humanity, whimsy and a bit of edge to it. The illustration proved to be a big hit, and at conferences where we exhibit, we have big cutouts of the mooch characters, and people line up to have their photo taken next to them.
People especially liked the "happy pink bunny rabbit" (bottom right of MoodMixes) and he's become our mascot.
So... for Magnatune I wanted to do the same thing -- have Andrice draw a character with whimsy, humanity and a bit of edginess. For inspiration, I found this press photo of me, that was taken 10 years ago when I launched Magnatune in 2003:
for the composition of that photo, I was taking inspiration from the many photos of Winston Churchill looking like this:
But I replaced the cigar with a headphone cable.
Andrice morphed the photo using her inimitable style, and came up with:
So... in a very real way, that blue imp is me, in crazy cartoon style, making a Churchill face at you!