The chart below shows what percentage of sales at Magnatune come in from credit card payments, versus paypal payments.
Some notes on this data:
* Paypal is responsible for 28% of sales, credit cards are 72%
* the percentages do vary +/- 10%, which is more variation than I would have expected
* In the past 2 months, credit card sales have increased almost 15%. I am not sure if this is due to our selling compact discs now (and thus drawing a less internet-insider crowd) or if this is due to christmas purchasing.
* Paypal tells me that in a typical business they see 10% of sales going to paypal. They don't understand either, why Magnatune's Paypal percentage is almost 3X the norm. I suspect it's because music downloading is a more cutting edge type of e-commerce, and thus tends to attract a more internet-insider (and thus paypal-savvy) audience.
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