A new consumer video/audio mixing software called "Eyespot" http://eyespot.com includes a number of the Magnatune mp3 compilation tracks. This means that people using their free web-based video software can drop magnatune tracks in to their videos for free.
The hope is that this will lead to future licensing revenue for Magnatune, since their plan is to initially offer a free trial version, then to move to a premium product for sale, as well as potential licenses from any videos that go commercial.
During the signup process the user gets to choose to include certain music, and the magnatune box is pre-checked:
when using the application, the tracks you have available to you are in the audio section of your account:
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