Survey results of top magnatune customers

There's an Economist by the name of Tobias Regner (http://ssrn.com/author=404730) who writes a lot about digital music and other Internet topics, and he really likes Magnatune's "pay what you want model". He wrote a famous paper about it in 2005, which is at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=721596 and it got a bit of press, which is really helpful to Magnatune.

Tobias wants to do another paper on Magnatune, and asked me to send his survey to the top Magnatune customers.

I sent his survey to about 600 people, being those who have purchased 10 or more albums from Magnatune. The resuls are anonymized, and a summary of the results is visible below. About half of the questions were text fill-in, and thus couldn't be summarized, so I haven't included them below.

A few interesting details about our more-than-10-albums-purchased people surveyed:

- only 18% of them are under 30, and 42% of them are over 50
- 47% of them are not American
- Overwhelmingly male (92%)
- Not especially wealthy (51% make between $1000 and $4000 a month)
- Indicate they very much like returning favors (err.. or they probably wouldn't have filled out this survey)

-john

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4. Would you say that you generally rather pay less, around the recommended price or above it?   Response Percent Response Total   less 14.2% 31   around 61.6% 135   above 28.3% 62 Total Respondents   219 (skipped this question)   5

10. What is your age?   Response Percent Response Total   19 years or younger 1.4% 3   between 20 and 29 16.2% 35   between 30 and 39 23.1% 50   between 40 and 49 17.6% 38   50 years or older 41.7% 90 Total Respondents   216 (skipped this question)   8

11. In which country do you live?   Response Percent Response Total   USA 52.8% 114   Japan 1.9% 4   Canada 6.5% 14   Germany 4.2% 9   United Kingdom 10.6% 23   France 2.3% 5   Other country 22.2% 48 Total Respondents   216 (skipped this question)   8

12. What is your gender?   Response Percent Response Total   female 7.9% 17   male 92.1% 199 Total Respondents   216 (skipped this question)   8

13. In which range is your monthly personal income?   Response Percent Response Total   less than $500 7.3% 15   between $500 and $999 2.9% 6   between $1000 and $1999 16.1% 33   between $2000 and $2999 17.6% 36   between $3000 and $3999 18% 37   between $4000 and $4999 10.7% 22   between $5000 and $6000 8.8% 18   more than $6000 19% 39 Total Respondents   205 (skipped this question)   19

15. Do you actively make music, for instance as a member of a band?   Response Percent Response Total   Yes 20.7% 44   No 79.3% 169 Total Respondents   213 (skipped this question)   11

16. Please rank the following statement: "It is important to me what others think of me."   Response Percent Response Total   Very important 2.3% 5   Quite important 24.1% 52   Not too important 47.7% 103   Not important 16.7% 36   Not important at all 9.3% 20 Total Respondents   216 (skipped this question)   8

17. Are you donating to charities and if so how often?   Response Percent Response Total   Never 9.3% 20   Occasionally 56.9% 123   Frequently 34.7% 75 Total Respondents   216 (skipped this question)   8

18. If someone does something that is beneficial to you, would you be prepared to return a favor, even when this was not agreed upon in advance?   Response Percent Response Total   Certainly yes 44.9% 97   Yes 35.2% 76   Probably yes 17.1% 37   Unsure 2.3% 5   Probably no 0.5% 1   No 0.5% 1   Certainly no   0% 0 Total Respondents   216 (skipped this question)   8

19. Do you tend to consider strongly what others believe is appropriate when you make a decision?   Response Percent Response Total   Certainly yes 3.3% 7   Yes 19.5% 42   Probably yes 24.2% 52   Unsure 16.3% 35   Probably no 21.4% 46   No 12.6% 27   Certainly no 3.3% 7 Total Respondents   215 (skipped this question)   9

20. If somebody puts me in a difficult position, I will do the same to him/her. Would this apply to you?   Response Percent Response Total   Certainly yes   0% 0   Yes 0.5% 1   Probably yes 7.4% 16   Unsure 20.4% 44   Probably no 37% 80   No 28.7% 62   Certainly no 6.5% 14 Total Respondents   216 (skipped this question)   8 Posted at 09:27 AM | Permalink Reblog (0) Comments The comments to this entry are closed. Recent Posts Pirates, Pop and the Catwalk - April and May New Releases I'm in the New York Times magazine Overview of Magnatune releases in March 2015 February 2015 releases Retina display support Webp image support https support at Magnatune 2nd generation iPhone app released SmartPhone control of Magnatune via Apptui How to write a press release Search John Buckman 1 Following 2 Followers buckman's magnatune blog Powered by TypePad